Skill #24: Finding Your Content DNA
John Espirian—technical copywriter and author of the soon-to-be-released book Content DNA—describes content DNA as the "shape" of your brand and then using the power of consistency and congruence to create content that gets remembered and acted on.
As technical communicators, the content DNA could take several forms: a freelance technical writer could use their content DNA to own their niche; a content marketer could discover their employer’s content DNA to create compelling, sales-boosting content.
In this episode, John shares how you can find your own content DNA, including:
- how to find your niche as a writer
- how to market that niche to prospective clients
- how to use your niche to win big clients
Show Notes:
Creators and Guests
Host
Jacob Moses
Jacob Moses is the founder and original host of The Not-Boring Tech Writer podcast, which he launched in 2016 to celebrate tech writers and push back against the stereotype that technical writing is boring. He studied technical communication at the University of North Texas, and his first gig out of college was as a tech writer at Rainmaker Digital (formerly Copyblogger Media). Since then, he's carried the skills and values he cultivated as a tech writer into community development and real estate. Today, Jacob is owner of Care Block Development, a real estate development company that acquires, rehabs, and manages historic buildings in Denton, Texas. Pairing historic preservation with thoughtful improvements, Care Block honors the culture of the neighborhoods in which it works to create lovable places for the people it serves. He's also the owner of Sardinha, a premium tinned seafood pop-up pushing premium tins in Denton. If you need a tinfish plug in Denton, Jacob is your guy.
