Skill #1: Applying Empathy to Your Audience Analysis
Once you’ve found your end-user, think about how you find his or her truest needs for the product or service.
For many technical writers, it looks something like this: compile a series of fairly generic questions – “how old are you?”, “how familiar are you with the technology?” – and hope their responses unveil their needs.
Sometimes it works; but other times, you’re left asking yourself, “What did I miss?”
The answer is simple: Empathy.
In this episode, you’ll learn how to apply empathy to your audience analysis so you can get greater insights on your end-users’ needs, and in turn, create more effective content.
The Show Notes
The Show Notes
Creators and Guests
Host
Jacob Moses
Jacob Moses is the founder and original host of The Not-Boring Tech Writer podcast, which he launched in 2016 to celebrate tech writers and push back against the stereotype that technical writing is boring. He studied technical communication at the University of North Texas, and his first gig out of college was as a tech writer at Rainmaker Digital (formerly Copyblogger Media). Since then, he's carried the skills and values he cultivated as a tech writer into community development and real estate. Today, Jacob is owner of Care Block Development, a real estate development company that acquires, rehabs, and manages historic buildings in Denton, Texas. Pairing historic preservation with thoughtful improvements, Care Block honors the culture of the neighborhoods in which it works to create lovable places for the people it serves. He's also the owner of Sardinha, a premium tinned seafood pop-up pushing premium tins in Denton. If you need a tinfish plug in Denton, Jacob is your guy.
