Skill #2: Transitioning from Tech Writing to Marketing
What’s the ultimate stereotype of technical writers?
Easy: that once you begin your career as a technical writer, you’re caught in a documentation vortex. And worse – that there’s no way out.
But just like all stereotypes, they’re meant to be broken.
As communication experts, our skills – analyzing an audience; writing crisp, clear, concise copy – surpass documentation into an industry many technical writers like yourself once deemed “in someone else’s wheelhouse.”
The industry: Marketing.
In this episode, you’ll learn how your skills translate to marketing so you can – if desired – get out of the documentation vortex and transition into marketing.
The Show Notes:
The Show Notes:
- Adam’s Twitter
- Adam’s blog
- Blue Steele Solutions
- Blue Steele Solution’s Twitter
Creators and Guests
Host
Jacob Moses
Jacob Moses is the founder and original host of The Not-Boring Tech Writer podcast, which he launched in 2016 to celebrate tech writers and push back against the stereotype that technical writing is boring. He studied technical communication at the University of North Texas, and his first gig out of college was as a tech writer at Rainmaker Digital (formerly Copyblogger Media). Since then, he's carried the skills and values he cultivated as a tech writer into community development and real estate. Today, Jacob is owner of Care Block Development, a real estate development company that acquires, rehabs, and manages historic buildings in Denton, Texas. Pairing historic preservation with thoughtful improvements, Care Block honors the culture of the neighborhoods in which it works to create lovable places for the people it serves. He's also the owner of Sardinha, a premium tinned seafood pop-up pushing premium tins in Denton. If you need a tinfish plug in Denton, Jacob is your guy.
