Skill #29: Understanding Your Reader (as a Whole)
One of the most important skills tech writers can have is the ability to analyze their audience—researching who’s using the product their documentation, understanding how they it, and most important, ensuring their goals are reflected in the documentation.
But as tech writers research their audience, digging deep into insights such as demographic and preferred device, tech writers can, admittedly, get caught up in the technical side of audience analysis and dismiss opportunities to understand their reader as a whole.
That’s why in this episode, we have Alexander Yant on the podcast: occupational therapist turned tech writer advocate who, as he’s searched for tech writing opportunities for himself, has reflected on his career in healthcare to share must-have insights for tech writers hoping to better understand their audience.
In this episode, Alexander shares how you can understand your readers as a whole, including why empathy is one of the most important aspects of audience analysis, how tech writers can boost their audience analysis skills, and how effective audience analysis can demonstrate your value as a tech writer.
Show Notes:
Show Notes:
Creators and Guests
Host
Jacob Moses
Jacob Moses is the founder and original host of The Not-Boring Tech Writer podcast, which he launched in 2016 to celebrate tech writers and push back against the stereotype that technical writing is boring. He studied technical communication at the University of North Texas, and his first gig out of college was as a tech writer at Rainmaker Digital (formerly Copyblogger Media). Since then, he's carried the skills and values he cultivated as a tech writer into community development and real estate. Today, Jacob is owner of Care Block Development, a real estate development company that acquires, rehabs, and manages historic buildings in Denton, Texas. Pairing historic preservation with thoughtful improvements, Care Block honors the culture of the neighborhoods in which it works to create lovable places for the people it serves. He's also the owner of Sardinha, a premium tinned seafood pop-up pushing premium tins in Denton. If you need a tinfish plug in Denton, Jacob is your guy.
